By example after example, he counters the belief we can make decisions without our emotions, which he defines in terms of specific portions of the brain and their functions.
The author, through real examples applied to extensive scientific research and studies, challenges that notion. With a myriad of examples drawn from all walks of life (the quarterack, the credit counselor, the guy protecting a submarine), author Lehrer challenges our common belief that the best decisions are made devoid of emotion. He has written for the Boston Globe, Nature, NPR, and NOVA ScienceNow, and writes a highly regarded blog, The Frontal Cortex.I thoroughly enjoyed this book. A graduate of Columbia University and a Rhodes scholar, Lehrer has worked in the lab of Nobel Prize–winning neuroscientist Eric Kandel and in the kitchens of Le Cirque 2000 and Le Bernardin. 41Ībout the Author Jonah Lehrer is editor at large for Seed magazine. "Human emotions are rooted in the predictions of highly flexible brain cells, which are constantly adjusting their connections to reflect reality." Pg.Reader's Index Send us your favorite quotes or passages from this book. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better? Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"-from airplane pilots and hedge fund investors to serial killers and poker players. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. But when we're picking a stock, intuition often leads us astray. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works.Our best decisions are a finely tuned blend of both feeling and reason-and the precise mix depends on the situation.When buying a house, for example, it's best to let our unconscious mull over the many variables. Since Plato, philosophers have described the decisionmaking process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. Date: FebruAverage Customer Review: For Bulk Orders Call: 62 Description and Reviews From The Publisher: From the acclaimed author of Proust Was a Neuroscientist, a fascinating look at the new science of decision-making-and how it can help us make better choices
ISBN: 9780618620111 Publisher: Houghton Mifflin Pub. How We Decide Jonah Lehrer Format: Hardcover, 288pp.
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